Success #25 : How This NYT Best-Selling Author Helps Brands To Be “Open” – With Charlene Li

After Hurricane Katrina, people from all over the countries questioned “why wasn’t the country more prepared?”

That burning question triggered a huge wave of discussions in various sizes and forms: online, offline, on social media, newspapers,etc.

And the American Red Cross, the country’s most respected organization, felt the most heat.

American Red Cross is a perfect case why an organization needs to be on path of “open leadership”.

Because more and more people wanted to see the transparency about its work.

There lies the opportunity, here comes the solution.

After writing the NYT best-selling business book “Groundswell” in 2008, Charlene Li, foremost experts on social media and technologies, came up with the idea of “Open Leadership” to address this need for organization.

In this interview, Charlene will share with you:

The #1 secret to embrace “open leadership” for business at any size.
The most important purpose of using social media
Answer to the most burning question “How opened organization needs to be?”

Watch the FULL program

About Charlene Li

Charlene is the Founder of Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. She is one of the foremost experts on social media and Charlene is frequently quoted by leading media channels such as The Wall Street Journal, New York Times, USA Today, ABC News, CNN, and CNBC. In 2010, she was named one of the 100 most creative people in business by Fast Company and one of the most influential women in technology 2009.