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Success #18 – How This Founder Quit His 9-5 Job To Make Tea The Next Big Thing – With John-Paul Lee

How strong would you want to do something you really love to?

For some people, they will be hesitating.

Not for this founder.

He quit his cushy 9-5 job and sold his car, his house, and liquidated his 401K to fund his company Tavalon Tea.

Pretty bold move, huh?

On this episode, you will learn:

1. Learned one secret Seth Godin told John-Paul Lee boost sales.
2. How to address the syndrome of “What If I fail” when it comes to start your first business
3. Learn the secret weapon John-Paul discovered to grow his business 10x – selling to wholesale (BloomingDale)
4. Discover how John-Paul built his brand through association and affiliation vs regular branding


Watch the FULL program

About John-Paul Lee

John-Paul Lee is founder/CEO of Tavalon Tea – the future of tea, premium international loose-leaf tea company New Jersey with an international office in Korea, Brazil, Dubai, and HongKong. John-Paul has been profiled by many publications including Entrepreneur Magazine, The New York Times, Business Week,, NPR, etc… Most recently, featured John-Paul in their gallery of successful start up entrepreneurs alongside Bill Gates, Michael Dell, Larry Page, Sergey Brin, Kevin Plank, & Mark Zuckerberg.


Success Quote

  • “Failure is the mother of success.”


Small Business Resource


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